April 22, 2020
EBARA Bombas América do Sul Ltda.(EBAS*1) launches the “ANTENNA SHOP”, which is directly operated by EBAS, on April 22 in Vargem Grande do Sul (VGS) in the northeast of Sao Paulo state, Brazil.*2
Backgrounds and concept
In Brazil with a vast land area of the country, the distribution business that wholesalers sell pumps to final customers in each region is general. Thus, EBAS sells standard pumps to 5,000 distributors that deal with agricultural machinery and implements, pipes and engineering plastics, and construction materials as well as hardware stores across the country. In this type of business, however, there exist both physical and commercial distances between a manufacturer and a final customer.
In order to solve the issue and strengthen the global marketing strategies in accordance with the EBARA’s long term vision “E-Plan2030”, EBAS launches the ANTENNA SHOP. Other than selling products, the store serves as a showroom to unveil and demonstrate new products. By hearing voices or providing after sales support, the direct communication with customers will be enhanced and make it possible to develop and launch products that meets local needs.
The outline of ANTENNA SHOP
Inside the 80㎡ of the shop, around 150 pumps will be showcased among 2,000 models of EBAS products. Other than EBAS’s bestselling small sized single stage or multistage surface pumps, the brand-new products such as a solar powered pump or slurry pump to scatter compost on farmlands will be displayed. In addition to selling products, the shop will offer the technical support on repair, irrigation, fire distinguishing equipment and water supply and drainage systems for buildings, and plumbing pumps for factories.
Around 250 employees who work for the VGS factory of EBAS will have one-day sales experience to enhance the product knowledge, R&D, and the service quality of the company.
Feedbacks from customers will be incorporated to improve the existing products or develop new products, and then customers will see the outputs at the shop. In the meanwhile, technical advice or service quality that can be conveyed only at a real store, will be directly communicated to customers. Through these efforts, we will enhance the brand, further relationship with local customers, and contribute to the society.
The EBARA Group will achieve the Sustainable Development Goals (SDGs) and further enhance the corporate value through tackling the ESG materiality in accordance with our long term vision and medium term business plan.
*1: EBARA Bombas América do Sul Ltda. (EBAS) is the company consolidated Ebara Industrias Mecânicas e Comerico Ltda., founded in 1975 as the first overseas factory of EBARA CORPORATION, with Thebe Bombas Hidáulicas S.A.(THEBE). THEBE, the history since 1946, is the company to manufacture surface and submersible pumps at the factory in VGS. It was acquired by EBARA in 2015 and merged as EBAS in 2018.
*2: In response to the outbreak of COVID-19, we have postponed the opening of the ANTENNA SHOP which was originally scheduled on March 25. However, in accordance with the government order by the state of Sao Paulo (64.864-2020: the Sao Paulo state government declared a state-wide quarantine to restrict non-essential commercial services and businesses that are offered face-to-face. Businesses that supply agricultural equipment and machineries or businesses related to architecture, construction, or industrial activities are excluded.) the VGS mayor approved to open. We will make contribution to the immediate recovery of the market. Upon the operation, we are highly cautious of safety and health of both customers and employees. As directed by the Ministry of Health of Brazil, we will place disinfecting gels and require shop workers to wear masks and ask visitors to cooperate with a social distancing as well.